Oxypac
In the digital realm, OxyPAC sought to mirror its environmental ethos with a website that speaks to its core values. Tasked with this vision, our web studio crafted a user-centric site that elevates their sustainable packaging solutions. Balancing functionality with an eco-conscious design, we delivered an online platform that showcases OxyPAC’s products and their dedication to a greener future.
This introduction outlines our approach in translating OxyPAC’s green mission into a functional and visually compelling digital experience.
https://oxypac.com.au/
This introduction outlines our approach in translating OxyPAC’s green mission into a functional and visually compelling digital experience.
https://oxypac.com.au/
The core challenge presented by OxyPAC was twofold: to authentically infuse their website with the company’s eco-ethical stance and to ensure that the full spectrum of their product information was effectively communicated. OxyPAC, dedicated to reducing environmental impact through innovative packaging solutions, required a digital space that not only highlighted their commitment to sustainability but also provided detailed insights into their product line, reinforcing the tangible benefits of their eco-friendly alternatives.
To achieve this, it was imperative that the website served as more than just a storefront; it needed to be a testament to OxyPAC’s environmental and ethical initiatives. Our client emphasized the importance of transparency, desiring a platform where customers could easily access exhaustive details about the materials, usability, and end-of-life considerations of their products. The website had to engage users with compelling storytelling around sustainability while simultaneously offering a comprehensive and intuitive product exploration experience.
To achieve this, it was imperative that the website served as more than just a storefront; it needed to be a testament to OxyPAC’s environmental and ethical initiatives. Our client emphasized the importance of transparency, desiring a platform where customers could easily access exhaustive details about the materials, usability, and end-of-life considerations of their products. The website had to engage users with compelling storytelling around sustainability while simultaneously offering a comprehensive and intuitive product exploration experience.
Key Features
The OxyPAC website we developed is a testament to modern web design aligned with environmental values. Central to the website's functionality are the following features:
- Eco-Visual Design LanguageWe employed a clean, nature-inspired aesthetic that reflects the brand's commitment to sustainability. The color palette, imagery, and typography were carefully chosen to evoke a sense of eco-friendliness and innovation.
- Comprehensive Product PagesEach product is showcased with detailed descriptions, specifications, and environmental benefits. High-quality images and downloadable resources provide in-depth information to educate users on the sustainability of each item.
- Interactive Product FiltersUsers can effortlessly navigate through the product catalog thanks to dynamic filtering options based on size, material, and sustainability features, ensuring they find products that meet their specific needs.
- Educational ResourcesA dedicated section for resources not only serves as a knowledge hub about sustainable packaging but also positions OxyPAC as a thought leader in the industry.
- Transparent Lifecycle InformationFor each product, we included clear information on its lifecycle, from production to disposal, emphasizing the brand’s commitment to transparency.
- SEO-Optimized ContentAll web content was meticulously crafted with SEO best practices in mind, helping to increase organic search visibility and educate visitors about eco-packaging.
- Mobile ResponsivenessRecognizing the importance of accessibility, the website was optimized for performance across all devices, ensuring a seamless user experience.
For the OxyPAC project, our studio, UX PIX, went beyond traditional design paradigms to create 3D models of packaging options. This immersive approach allowed us to explore various packaging forms and textures, giving us a comprehensive preview of the products in a real-world context. The detailed 3D renderings showcase OxyPAC’s packaging in high definition, highlighting the material's quality and the packaging's functional elegance.
Our bespoke models provided a tangible way to visualize the products before they hit production, ensuring every angle and aspect resonated with OxyPAC’s eco-conscious brand.
Our bespoke models provided a tangible way to visualize the products before they hit production, ensuring every angle and aspect resonated with OxyPAC’s eco-conscious brand.
3D models by UX PIX illustrate potential OxyPAC designs for conceptual review.
The project work process
Understanding the Brand
Started with immersive workshops to align our design vision with OxyPAC's sustainability values
Initial Conceptualization
Developed early design concepts with a focus on eco-friendly usability and messaging
User Research
Conducted studies to grasp the customer's needs and preferences, informing our design direction
Wireframing
Created wireframes to outline the user interface, prioritizing intuitive navigation
High-Fidelity Prototyping
Developed detailed prototypes, infusing the brand's nature-inspired aesthetic into the design
Design Refinement
Engaged in an iterative cycle of prototyping and user testing to refine visual elements and interactivity
Final Design Delivery
Concluded with a user-tested, aesthetically-pleasing design that embodied OxyPAC’s commitment to innovation and ecological responsibility
In organizing our Figma workspace for OxyPAC's design, we meticulously structured our files to streamline collaboration and ensure consistency across the design. The layout featured a comprehensive library of components, each with defined states and properties to maintain uniformity. Style guides were established with text styles, color palettes, and visual assets, making them easily accessible to every team member. Interactive prototypes were crafted within the same environment, allowing us to simulate user journeys and refine the UX before development.
The use of Figma's team features facilitated real-time feedback and version control, significantly enhancing our efficiency and coherence throughout the design phase.
The use of Figma's team features facilitated real-time feedback and version control, significantly enhancing our efficiency and coherence throughout the design phase.
Development
The initial launch of the OxyPAC website marked a significant milestone, with the first version skillfully assembled using the Tilda website builder. This platform choice allowed for a rapid deployment, ensuring a swift market entry while encapsulating the brand's eco-conscious narrative. The Tilda version set the stage for success, achieving impressive conversion rates that validated the design and user experience strategy.
Buoyed by this early triumph, we embarked on the development of a second version of the website, transitioning to WordPress for its robustness and scalability. This upgrade was aimed at enhancing the site’s functionality, providing a more dynamic and flexible user experience, and accommodating the growing audience and expanding product line. The WordPress iteration builds on the solid foundation laid by its predecessor, continuing the journey of digital excellence for OxyPAC.
Buoyed by this early triumph, we embarked on the development of a second version of the website, transitioning to WordPress for its robustness and scalability. This upgrade was aimed at enhancing the site’s functionality, providing a more dynamic and flexible user experience, and accommodating the growing audience and expanding product line. The WordPress iteration builds on the solid foundation laid by its predecessor, continuing the journey of digital excellence for OxyPAC.
The design excellence of the OxyPAC project has been recognized with three prestigious awards, a testament to the innovative and user-centric approach of our studio. Garnering accolades from Awwwards, CSS Winner, and WD Awards, this project not only stood out for its aesthetic appeal but also for its commitment to sustainability. This triple feat highlights our design's impact and effectiveness in communicating OxyPAC's brand ethos. Furthermore, the design has been showcased in Tilda's gallery of best works, underscoring its status as a benchmark for industry standards and an inspiration for peers, encapsulating innovation, usability, and environmental consciousness.
